About

While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million have become entering their prime consumer years, having children of their very own, and shifting priorities as they move solidly into adulthood.Millennials with Kids changes the way we consider this new generation of oldsters and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from the new large-scale generational study and divulges the way to:Enlist Millennial parents as co-creators of brands and products . Promote purpose beyond the final outcome . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . Plus much more. Source: Ebook-free-dl.com